Intellectual Property (Brand) Protection
Illegal use of legitimate companies’ brands, trademarks,
and product has increased exponentially and become very sophisticated
in the process. Pharosiran Consulting and Investigations has worked with
many top global firms in various market sectors (pharmaceutical, electronic
goods, automotive, luxury or fashion brands, sports brands, consumer
packaged goods) in significantly reducing this major problem.
Pharosiran has found that this illegal use can come
in many forms of which these are the most prevalent:
- Counterfeiting - unlawful reproduction
- Diversion - unlawful product sales or distribution
- Co-opting - unlawful misrepresentation of ownership or agency
This disturbing trend hurts not only a company’s profit
margin but also its worldwide brand reputation and could possibly open
up issues of product liability among a host of other ills that come
from this form of illicit commerce.
The images of back alley sales of shoddy quality, knock-off
products are a thing of the past. Your brand can be attacked half a
world away by a globe-spanning, fully integrated, sophisticated illegal
operation that has a distribution network that may rival your own in
terms of efficiency and profitability.
As an example: Pharosiran Consulting and Investigations
have found that a “counterfeit” luxury brand product was actually from
the same factory that makes the original brand product during business
hours. The illegal operation was conducted during off-hours of the factory
thus the product quality, packaging, etc. were exactly the same.
With this level of sophistication and complexity, you
need to have Pharosiran to guide you through the process of defeating
any efforts at illegally using your brand, trademark, and product. Pharosiran
Consulting and Investigation has a worldwide network of investigators
who are trained and experienced in protecting intellectual property
rights. Pharosiran’s emphasis is to identify the counterfeited products,
trace it back to its source and channels, while documenting the whole
process for ease of prosecution with the local or national police agencies.
Here are some of the services that Pharosiran offer
under Intellectual Property (Brand) Protection:
Strategic Assessment Planning and Consulting
As the first stage of a successful brand protection program,
we provide strategic assessment planning and consulting. This overview
of client manufacturing and distribution operations maps out all elements
of the manufacturing process from the purchasing of raw product, through
the distribution cycle, to waste scrap and product management.
Education and Awareness
Pharosiran's education and awareness materials inform employees
about protecting your company's products, thus integrity. Through multimedia
and printed materials, our campaigns target workplace audiences with
a comprehendible, educational, and proactive approach to global brand
protection.
Authentication and Logistics Security
Pharosiran gives clients a unique and powerful means to identify,
authenticate, and track their products . With resources located throughout
the world, we track goods in all links of the supply chain. Employing
the latest proprietary technologies, cargo recovery, asset management
programs, and warranty and claims analysis. Utilizing the most up-to-date
science, we will help to measure adulteration, dilution and establish
proof of ownership for a vast array of products.
Monitoring eCommerce and Traditional Commerce
Throughout Pharosiran's history, we have conducted sophisticated
surveillance and undercover operations specializing in identifying counterfeit
and transshipped products around the world. With the rapid growth of
business transactions via the Internet, Pharosiran has responded by expanding
its commerce monitoring to include eCommerce. Our monitoring capabilities
assist corporations in not only tracking down counterfeit and gray market
product, but also in conducting business intelligence, verifying distributor
product license and prices, and monitoring auction sites.
Workplace Compliance Monitoring
Pharosiran offers workplace compliance monitoring for clients
whose operations are dispersed throughout the world. Dedicated to protecting
the integrity of our clients' workforces, we monitor organizations for
compliance with the global standards prohibiting harassment or abuse;
forced labor; child labor; and, customs, regulatory, and environmental
compliance.
Investigations & Enforcement
Our investigative capabilities include surveillance, undercover,
sightings, interviews, background investigations and computer forensics.
Pharosiran investigators coordinate the implementation of court-sanctioned
search and seizure operations - including closing illegal manufacturing
sites and stopping retailers who are trafficking counterfeit merchandise.
Litigation Support
We provide a wide range of reliable, confidential legal support
services including assessment of expert witnesses; witness re-location;
and, pre/post-judgment asset tracing. Not only are our investigators
schooled in litigation support techniques, they are also trained to
provide credible, expert testimony when called before the court.
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